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Shield your heart.

Campaign · Sport

The crest sits over the heart. A concept connecting Bayer Leverkusen’s passion with heart health.

Campaign concept · Sport10 / 13

Shield
your heart. — original image 01

Shield your heart — young supporter wearing the Bayer Leverkusen smart jersey

Shield your heart — older supporter cheering in the Bayer Leverkusen smart jersey

Shield your heart — supporter pointing to the badge on her Bayer Leverkusen jersey

Shield
your heart. — original image 02

Project

Bayer

Campaign concept · Sport

Credits

Lucía Valero

Discipline

Campaign · Sport

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