Creative art directionMadrid, Spain / 2026

Lucía Valero

From the first idea
to the final detail.

CAMPAIGNS · IMAGE
FILM · DESIGN
Selected work by Lucía Valero
SELECTED WORKLUCÍA VALERO
Art direction in motion.
ART DIRECTION
Madrid, Spain
PORTFOLIO
13 selected projects
RECOGNITION
Silver · El Sol 2023 ↗

Selected
work.

Campaigns, image and film.

01 / WORK

More projects.

Archive / 7 projects
07Shield Your Heart

Shield Your Heart

Campaign · Sport / 2025
08Alquílate esta

Alquílate esta

Campaign · Digital experience / 2024
09Wiz Khalifa — AI Music Video

Wiz Khalifa — AI Music Video

Film · AI / 2026
10Krispy Kreme — Product Animation

Krispy Kreme — Product Animation

Motion · Retail / 2025
11KIA — Ferma Móvil

KIA — Ferma Móvil

Film · Social / 2026
12Photography

Photography

Photography / 2025
13Illustrations

Illustrations

Illustration / 2025
02 / ABOUT & EXPERIENCE

Clear ideas.
Images
with character.

Lucía Valero is an art director based in Madrid, with experience across agencies, in-house design and production.

Her work brings together advertising concepts, design and moving image. Photography and illustration are also part of her creative practice.

Creative concept developmentArt directionScriptwriting & audiovisual contentPhotography & illustration
Let’s talk about the next idea ↗

Experience

01

Adcities

Design ManagerApr 2026 — present

02

Teka España

DesignerSep 2025 — Apr 2026

03

Pool CP

Art DirectorJan — Aug 2025

04

LOLA MullenLowe

Art Director · InternshipMar — Sep 2024

05

B.movie Projects

Creative Trainee · InternshipJan — Jun 2022

Education

2022 — 2023

Miami Ad School Madrid

Master’s degree in Advertising

2018 — 2022

University of Alicante

Bachelor’s degree in Advertising and Public Relations

03 / RECOGNITION
Silver.

El Sol 2023

Young Creatives

ISDIN / URBAN BEACHES

The city needs
protection too.